Amir Rahimi; Hashem Kozehchian
Abstract
Rapid changes in technology and environmental conditions today have forced sports firms to adapt to new market conditions and achieve higher performance using their capabilities and resources. Accordingly, the purpose of this study is to investigate the impact of marketing, innovation and learning capabilities ...
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Rapid changes in technology and environmental conditions today have forced sports firms to adapt to new market conditions and achieve higher performance using their capabilities and resources. Accordingly, the purpose of this study is to investigate the impact of marketing, innovation and learning capabilities on the performance of small and medium sizes sports enterprises. The statistical population of the study consists of active entrepreneurs in related fields of the sports industry (production and service) that 169 persons were selected and tested by Cochran formula and randomly. In this study, questionnaires have been used to collect the data. The analysis of the survey model has been done using Lisrel software. The results show that each of the marketing, innovation and learning capabilities has a direct and significant impact on the performance of sports enterprises. Therefore, marketing, innovation, and learning capabilities can be identified as essential factors in the competitive advantage and performance of sports enterprises.
Amir Rahimi; Mohammad Ehsani; marjan saffari; Rasool Norouzi Seyed hossini
Abstract
The purpose of this study was to investigate the role of knowledge-based culture (KBC) with the knowledge management (KM) approach in advancing the functions of third-generation university, a case study of sports science faculties. The population includes the faculty members of the (public) colleges ...
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The purpose of this study was to investigate the role of knowledge-based culture (KBC) with the knowledge management (KM) approach in advancing the functions of third-generation university, a case study of sports science faculties. The population includes the faculty members of the (public) colleges of sports science throughout the country. The sample was selected by the total sampling method and 268 questionnaires were returned. A researcher-made questionnaire consisting of 24 questions was used for data collection that its reliability was confirmed using Cronbach's alpha coefficient (0/92) and the combined reliability and validity were confirmed using convergent validity (confirmation of factor load and AVE value) and diagnostic validity. Descriptive statistics and confirmatory factor analysis were used to analyze data by the 23rd version of SPSS and to provide the model, equation modeling technique was used by LISREL8.5 software. The results showed that the impact of KBC on KM is positive and significant and leads to the advancement of educational, research and entrepreneurial functions of sport science faculties. Also, the impact of KM on the advancement of third-generation university functions in sport science faculties is positive and significant. In addition, the mediating role of KM in the relationship between KBC and third-generation university functions in sport science faculties was confirmed.
